Neil A. Carousso produces NewsNation original “Kurt’s Country” – a celebration of country music and a slice of Americana with host Kurt Bardella.
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Decision Makers Exclusive: Marriott President Says ‘Bleisure’ is the Future of Travel
In Best Of, Featured, Guest, Interview, Latest, News Stories, Technology, The World, Top News, videosProduced by Neil A. Carousso
NEW YORK (Bloomberg/1010 WINS) — While travel lovers may still have the COVID-19 pandemic blues, one hospitality industry leader recently joined 1010 WINS and Bloomberg to explain why the future of travel looks bright as we head into 2022.
Marriott International President Stephanie Linnartz told hosts Carol Massar and Larry Mullins in an exclusive Bloomberg/1010 WINS Decision Makers interview that “Bleisure,” or mixing business and leisure travel, is poised to be the future of the industry.
“I’m more bullish about the future of travel and my company than I’ve ever been,” she said.
Near the start of the pandemic in April 2020, Marriott – a hospitality company that operated 2,149 properties as of the end of last year, including JW Marriott, The Ritz-Carlton, St. Regis and W Hotels – saw business drop by 90 percent. Lockdowns and travel restrictions severely curtailed travel around the globe.
Since most of the company’s employees work on-site, around 80 percent were furloughed, laid off or lost their jobs when the pandemic hit and 25 percent of Marriott’s hotels were closed.
“It was really the most unprecedented, devastating event to ever hit our industry and other related industries,” said Linnartz, who has been with the company for 24 years.
However, she said the company worked quickly and creatively to adapt. When travel was restricted, this often meant entering the Marriott Bonvoy brand into partnerships with companies such as UberEats.
Now that travel has opened up more, Linnartz said she can see people eager to hit the road more than ever.
“We have really entered into a phase of recovery in the travel business,” Linnartz told WINS and Bloomberg. “I really think that travel is part of the human condition,” she added.
With the pandemic, the hotel experience has also changed, Linnartz said. Heightened cleanliness procedures and more features, such as check ins and room service, are offered via mobile devices.
“That’s something I think that’s going to stick,” said Linnartz of the technological advances spurred by COVID-19. Yet, she said it won’t replace the “human element” necessary to make travel great.
Going forward, the company is also planning to focus on some initiatives launched before the pandemic: becoming more environmentally friendly as well as offering high-end rental properties and yachts.
In 2019, Marriott International announced it would replace single-use toiletry bottles of shampoo, conditioner and bath gel in guestroom showers with larger, pump-topped bottles to reduce landfill waste. As of that August, the larger bottles were already in use at around 1,000 North American properties.
Another project from 2019 is the Marriott rental property program. Unlike other similar services offered by companies like Airbnb, Marriot properties are only premium or luxury, with high standards for amenities. Since the program started, offerings have grown from 2,000 properties to around 50,000.
“Things are moving in the right direction,” she said. “Travel is coming back in a major way.”
A remaining challenge for the industry has been finding staff amid a labor shortage, but Linnartz said Marriot’s commitment to a solid work culture and offering opportunities for advancement has helped prevent high turnover.
“Our culture at Marriott has always been our secret sauce,” she said.
“When you had a job at a place like that, you know, you were big stuff in the neighborhood you had a pride in doing that,” said Mullins, reminiscing about his time as a Marriott employee in Orlando, Fla.
As Marriott continues to look for ways to make work experiences for its associates positive and shaped to today’s challenges, Linnartz can also see how new, flexible work schedules in other industries are impacting the travel business.
“Bleisure,” is growing because people can work remote and take longer vacations, she explained.
Another challenge for the travel industry is the recent surge in omicron variant COVID-19 cases, which has set off mask mandates in the U.S. as well as some international travel restrictions.
Now that Marriott has weathered one part of the pandemic storm, Linnartz has high hopes for the future.
“From crisis comes creativity,” she said.
Decision Makers is a joint production from Bloomberg and Audacy – the parent company of 1010 WINS. It is produced by Neil A. Carousso.
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Unity and Freedom Become the Lasting Message of Spirited Army-Navy Game at MetLife
Executive produced by Carousso Enterprises, LLC
EAST RUTHERFORD, NJ — Navy upset Army 17-13 in the annual rivalry college football matchup that carries a far greater significance for the cadets who take the field.
Carousso Enterprises got NY2C exclusive access to cover the 122nd Army-Navy Game from the sidelines at MetLife Stadium on December 11, 2021.
The game returned to the New York area to mark 20 years since 9/11 and included pageantry and profound significance as the players on the field are committed to serving for our nation upon graduation.
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Army-Navy Game Preview LIVE from the Intrepid
Executive produced by Carousso Enterprises, LLC.
NEW YORK, NY — The Army Black Knights and the Navy Midshipmen battle Saturday afternoon at MetLife Stadium for the 122nd time. The teams meet in the New York Metropolitan Area for the first time since 2002 to mark 20 years since the September 11 terrorist attacks.
None of the players on the gridiron Saturday were alive on 9/11, but they will all serve in the U.S. Armed Forces after their graduations. The United States faces a myriad of pressing foreign policy issues and completed a tumultuous withdrawal from Afghanistan in August to end the longest war in the nation’s history.
NY2C’s “On The Call” hosts Derek Futterman and Joey Rinaldi host the podcast on-location this week at the Intrepid Sea, Air & Space Museum ahead of the rivalry matchup. The guys chat with actor Dan Lauria, former Navy and Raiders running back Napoleon McCallum, WFAN’s Craig Carton, Westwood One commentator Ross Tucker, USAA VP Rob Braggs, Intrepid Museum president Susan Marenoff, West Point Dean B.G. Shane Reeves, BSE Global CEO John Abbamondi, and Russell L. Smith, Master Chief Petty Officer of the Navy.
Carousso Enterprises executive produces NY2C’s “On The Call” podcast.
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Hungerthon 2021: Tom Chapin carries on brother’s legacy fighting hunger, poverty 40 years after his death
By Neil A. Carousso, Wayne Cabot and Tom Kaminski
NEW YORK (WCBS 880) – Hunger and poverty is an issue made worse by the COVID-19 pandemic, but WhyHunger believes it is solvable.
“Food is a right, not a privilege,” said musician Tom Chapin of the non-profit organization’s motto.
WhyHunger helped 1,036,065 people find access to nutritious food and essential services last year through their hotline and online resources. Through its COVID-19 Rapid Response Fund, it has mobilized $845,223 in emergency funding to 42 partner organizations and social movements across 8 countries.
Those rapid responses include distributing food, medications and PPE to vulnerable people, supporting food banks and pantries to meet rising demand during the pandemic, and developing the capacity of farmers to grow sustainable food while also developing a local distribution infrastructure.
“Almost 12 million children don’t know what they’re going to eat this week,” said Chapin. “Those numbers are drastic. The good news is, WhyHunger has been, since 1975, putting hungry people in touch with food, helping them towards self-reliance, and really, working toward food justice.”
As a board member, Tom Chapin has taken the mantle from his late brother Harry Chapin who founded WhyHunger in 1975 with radio DJ Bill Ayers. Harry tragically died in a car crash on July 16, 1981 on his way to a free benefit concert at Eisenhower Park in East Meadow, Long Island.
“As Harry said when he was really a major star, ‘You know, it’s really cool I’m doing this, but being a rock star is not an end in itself,’” Tom Chapin recalled. “He always felt that he had a bully pulpit, which was pretty remarkable. I mean, you think about we talk about this guy now 40 years later and not even about the songs so much but about this idea that he had that so many other people have picked up and carried on. It’s kind of humbling and also just kind of magical.”
Annually through its Hungerthon auction and various partnerships, including with WCBS Newsradio 880 and the station’s parent company Audacy, WhyHunger brings together radio personalities and celebrities to raise money to put an end to hunger in America. Listeners can bid on exclusive in-person and virtual experiences, including a private concert from Chapin and his band.
“The real heroes here are not me,” he said, continuing, “It’s the people who have kept it going and the day-to-day people at WhyHunger and all of our partners – those are the real heroes here – and the people we’re talking to who open up their pocketbooks, and say, ‘Yeah, I want to be part of this. I want to help.’”
See how you can join the fight against hunger and poverty and get a sneak peek of Harry Chapin’s private concert auction item on the video above.
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Fall 2021 WCBS Virtual Business Breakfast: Building Back Stronger
Presented by Dime Community Bank
By Joe Connolly and Neil A. Carousso
NEW YORK (WCBS 880) — Businesses continue to face unprecedented challenges from labor to supply shortages, but the COVID-19 pandemic has also created opportunities in crowded markets. There was a sense of optimism and hope for small businesses on the WCBS Virtual Business Breakfast, presented by Dime Community Bank.
“We saw people grow sometimes as big as 13-times over because they moved from wholesale to direct-to-consumer,” Shopify’s Head of Spaces Cody DeBacker told host Joe Connolly.
By selling direct-to-consumer, businesses grew their margins and Shopify’s e-commerce tools assisted wholesalers and brick-and-mortar retailers in making a successful pivot to digital. It has opened a new revenue stream for many businesses.
“We believe that anyone in the world can become an entrepreneur with the right tools and we want to put those into the hands of the right people,” said DeBacker.
Shopify, which started in 2004 as a snowboard company called Snowdevil before realizing the greater opportunity to provide e-commerce solutions to businesses, recently opened an entrepreneurial space in SoHo where they provide one-on-one business coaching and house full-scale photo and podcast studios. You will get an inside look at Shopify NY on the WCBS Virtual Business Breakfast.
FINDING NEW OPPORTUNITIES
A theme that emerged on the program was “opportunity.” Leading startup investor Kevin P. Ryan, founder and CEO of AlleyCorp, notes that opportunity exists whether an industry is thriving or suffering.
“What I ask everyone to think about is: ‘What is expensive in your life or in your business?’ ‘What’s hard to get?’ ‘What has poor service?’ and those are things where someone can do it better. Almost all ideas come out of that problem,” Ryan said.
The Internet entrepreneur pointed to Harry’s and Dollar Shave Club’s disruption of the personal care products industry as an example of the market shifts that are taking shape due to the pandemic.
“Both Dollar Shave Club and Harry’s are both billion dollar companies just going after that one small sub-sector,” Ryan explained, adding, “You’re going to see other examples of that that are occurring in deodorant, that are occurring in skincare, in suntan lotion – across the board. No area is off touch to entrepreneurs now.”
He told Connolly it was previously unheard of for a small business to try to breakthrough in such a crowded market, but leaner businesses actually have an advantage.
“When you’re a startup, you want to be competing with very large companies, which sounds the opposite of what you would think. But, it’s always more dangerous to be competing with a small, scrappy startup that’s moving very quickly that’s getting very good people,” he said. “Large companies have 50 different priorities; they don’t get to it.”
LEAN AND MEAN
Zola, the online wedding registry, gained market share by filling a void within a crowded field. Ryan founded Zola through his firm AlleyCorp when he saw large department stores had very limited wedding registries.
“You had to offer plates and glasses and forks and things like that, which made sense when the bride and groom were 22 in 1960 and they’re moving into their first apartment. But now, a lot of people had been living together. They’re 32 years old. They already have some plates and knives and forks,” he said.
Zola separated themselves from the department stories by offering cash gifts and experiences like Knicks tickets. When stores like Macy’s and Bloomingdale’s caught on, Zola introduced adjacent services like online invitations and full-service wedding planning. Ryan said their larger competitors couldn’t keep up.
DIGITAL SUCCESS STORY
Connolly invited the founder of another business Ryan invested in on the WCBS Virtual Business Breakfast. Marc-Kwesi Farrell launched Ten To One Rum in 2019 after nearly three years as the youngest vice president at Starbucks where he worked under former chairman and CEO Howard Schultz who has since become Farrell’s friend and mentor.
The original plan for the Trinidadian-born entrepreneur was to make it in traditional retail with a new, premium rum brand. But, the pandemic forced him to explore a direct-to-consumer business model and begin marketing his product differently. That’s when Farrell realized that his story was leading to sales as much as the quality of his product.
“Our business is not just a story of creating another premium rum brand, it’s actually also finding a way to offer a more unique point-of-view on the culture – Caribbean culture, actually – that surrounds the business and the brand,” he told the WCBS Virtual Business Breakfast. “The passion and the purpose that surround it certainly seems to be a message that has resonated.”
Ten To One Rum hosts events and experiences around its brand while boasting more than 12,400 followers on Instagram. Farrell recently brought in singer and songwriter Ciara as an investor, co-owner and director.
“These are the success stories,” DeBacker beamed.
“They want to see the real you. They don’t just want a product. They want to be a part of your story, they want to be a part of your brand,” the Shopify executive said of successful digital marketing content. “It’s about creating a meaningful story that they can get behind.”
See winning sales and marketing strategies on the free WCBS Virtual Business Breakfast, presented by Dime Community Bank above.
MEET OUR EXPERTS:
Kevin P. Ryan
CEO and Founder, AlleyCorp
Photo Credit: Kevin P. Ryan Kevin P. Ryan is one of the foremost Internet entrepreneurs in New York, having founded and is Chairman of several businesses, including AlleyCorp, Zola and Nomad Health. Previously he founded and was Chairman of MongoDB, Business Insider and GILT. Combined, these companies have raised more than $700 million in venture capital funding and currently employ almost 2,000 people. Previously, Kevin helped build DoubleClick from 1996 to 2005, first as President and later as CEO. He led DoubleClick’s growth from a 20-person startup to a publicly traded global leader with over 1,500 employees. In 2013, Kevin was named one of “The 100 Most Influential New Yorkers of the Past 25 Years” by the Observer.
Aside from his professional responsibilities, Kevin serves on the board of Mercy Corps, is Vice Chairman of The Partnership for New York City, is a member of the CFR Committee on Foreign Affairs, is on the Board of TECH:NYC and is Director Emeritus for Human Right Watch. He previously served on the boards of Yale Corporation, INSEAD, the Direct Marketing Association, The Ad Council, HotJobs and the advisory board of Doctors Without Borders. He holds a B.A. from Yale University and an M.B.A. from INSEAD graduate business school.
Cody DeBacker
Head of Spaces, Shopify
Photo Credit: Cody DeBacker Cody DeBacker is the Head of Shopify Spaces. His projects and experiential activations have landed coverage in Forbes, The New York Times, Hypebeast, Complex, and hundreds of other publications around the world.
Cody’s current role is focused on leading Shopify’s physical spaces, and most recently, his team opened the first ever Shopify entrepreneurial community space in New York that features free one-on-one business support, commerce training workshops, and thought provoking panels and events with the industry’s top entrepreneurs and merchants.
He has also lead a team that participated in consumer conventions around the world such as Star Wars Celebration, NYCC, Complexcon, Hypefest, Family Style, and more. Cody is also the owner of 143 Worldwide, a DJ, and has been working in the fashion, trade show, and tech space for more than a decade.
Marc-Kwesi Farrell
Founder of Ten To One Rum
Photo Credit: Ten To One Rum Marc-Kwesi Farrell launched Ten To One Rum in 2019 after nearly three years as the youngest vice president at Starbucks. Ten To One Rum hosts events and experiences around its brand while boasting more than 12,400 followers on Instagram. Farrell recently brought in singer and songwriter Ciara as an investor, co-owner and director.
