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UWS Photo Store Grows Despite Lower Subway Foot Traffic
By Joe Connolly and Neil A. Carousso
NEW YORK (WCBS 880) — In late 2019, Kim Duncan thought opening a photo and wall decor store near the 1,2 and 3 subway lines on 96th Street and Broadway would be a slam dunk. But, the COVID-19 pandemic rocked New York City three months after Goldenlight Visions opened their doors.
“We chose this location, especially for being right by an express stop,” said Duncan on the WCBS Small Business Spotlight, sponsored by Dime Community Bank. “We always wanted to be able to service all of Manhattan.”
She told WCBS 880 in June 2021 she remained hopeful that people would return to offices full-time. By the fall of 2021, it became apparent that remote and hybrid work would keep subway ridership below pre-pandemic levels. The MTA reported about 72 percent of riders have returned underground as of October 9. Before September, fewer than 63 percent of riders returned to the rails.
“Part of our business here is our windows that show all the things that we can do and we put a lot of beautiful work into making our windows inviting because that was our plan,” said Duncan of the foot traffic potential.
The resilient small business owner found new ways to grow as the city struggled to recover.
“So, they come hearing from a friend, and I’ll tell you, they would be like, ‘Wow, you know, I don’t walk around as much, or I don’t usually come out after dark,'” said Duncan. “Thankfully, people have had a great experience here and they’ve told people.”
She said crime continues to be an issue for her Upper West Side community, but she credits NYPD officers with the 24th precinct for adding a sense of security on her block.
“They have been very helpful in walking by, giving a presence, making sure that they’re on Broadway and making things feel safe for people.”
Goldenlight Visions has been able to hire two additional employees to help her and her life and business partner Bretton May sell more products. Custom framing is their most popular service.
See this Small Business Spotlight survival update on the video above.
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Slice Keeps Local Pizzerias Thriving through Digital Apparatus
By Joe Connolly and Neil A. Carousso
NEW YORK (WCBS 880) — This tech company is on a mission to empower independent pizzerias.
Slice is a digital platform tailor-made for small pizza shops. Ilir Sela founded the company in 2010 when he saw local pizzerias being squeezed by delivery app fees.
“Slice exists to keep local thriving,” said Sela on the WCBS Small Business Spotlight, sponsored by Dime Community Bank.
His love for the pizza business is personal, growing up visiting the pizzeria his grandfather and uncle owned in Manhattan, and later, Brooklyn. That’s also where his father worked.
Sela chose to pursue computer science at the City University of New York and used his expertise to introduce technology to an old-fashioned industry he knew best.
“When you apply technology to a business, it becomes a lot more turnkey, becomes a lot more automated, and the more turnkey a business can become, the less reliant it is on actual human labor,” he said, adding, “That’s one of the biggest challenges that these operators have is access to part-time labor in this really challenging environment.”
Sela said over time, Slice helps to increase revenue, keep costs down and allows blue collar pizzeria owners to spend more time with their families.
It’s a big change for pizzeria owners who are used to taking orders over the phone, but Sela notices that customers of his 20,000 pizza shop clients are generally placing larger orders and ordering more frequently. Plus, there are fewer mistakes and returns.
“Most pizzeria owners, they will mail menus, physical menus, to these households in order to remind them to reorder. It’s sort of this old snail mail kind of operation. But if you move that customer online, you have a direct relationship with the customer in real time,” he said.
While the pizzerias are responsible for their own deliveries, Slice provides upselling and marketing tools.
“We can send them text message notifications, push notifications, email marketing,” said Sela. “You kind of know who the customer is, you know their behavior, and you can personalize offers for this customer to come back more often.”
“The real opportunity for every business is how to make your existing customers more valuable.”
“So the combination of these things, we’ve seen in many cases, double the business of a pizza shop through the same customer base.”
Sela told WCBS 880 he sees tremendous growth potential for local pizzerias that use the Slice technology to market to existing and new customers.
“A Domino’s location on average makes $1.2 million a year in sales. Most of that is digital. An independent pizza shop does about $500,000 a year, and the delta of that $700,000 difference, that’s all online volume.”
Slice began as a New York tech startup. It now has a staff of more than 900 local representatives, coordinating orders and marketing for small pizzerias across the country.
See what’s behind Slice’s software and get sales and marketing ideas on the WCBS Small Business Spotlight video above.
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3 tips for growing your business using social media
By Joe Connolly and Neil A. Carousso
NEW YORK (WCBS 880) — Many businesses rely on social media for marketing, which can be quite stressful when companies like Meta and TikTok experiment with algorithm changes that impact sales.
Socialfly is a leading social-first digital agency and one of the first companies to enter the space nearly a decade ago. The New York-based company works with brands such as Madison Square Garden, Conair and Hudson Yards to modernize their social media strategies and reach younger audiences.
“The reason why a lot of brands will partner with agencies like Socialfly so we can take that over for them and we stay on the forefront of all the updates and changes and can be those eyes and ears to everything that’s changing, so we can help performance continue to grow and scale,” said Sociafly co-founder Stephanie Cartin on the WCBS Small Business Spotlight, sponsored by Dime Community Bank.
For small businesses that cannot afford Socialfly’s services, Cartin and her co-founder Courtney Spritzer launched Entreprenista to offer resources such as events and podcasts to female entrepreneurs who are just starting their business journeys.
“We always see what works and what doesn’t work, and then, we share this with all of the business owners in our community,” said Cartin.
The events are recorded for Entreprenista members to watch on-demand.
Cartin shared some advice for small business owners on the Small Business Spotlight.
1. Create Videos
Cartin told WCBS 880 both Instagram and TikTok now prioritize video content. Still photos no longer get the same level of engagement in terms of likes and shares.
“The key on Instagram right now for success as a, especially a small business owner, is using Instagram Reels,” she said. “So what you want to do is turn the content that maybe you were creating as static photos and turn them into Reels.”
The social media expert recommends using mobile apps Temply and TrendTok for converting photos to Reels and following trending topics and songs to maximize engagement.
2. Post Consistently
Going viral is a thrill, but it has a shelf life when it comes to sales. Socialfly works with companies to tap into an initial strong response to make the business sustainable.
One example is a business Spritzer started during the height of the pandemic called WorkRobe. Billed as “work from home apparel,” the company makes a robe that doubles as a blouse on Zoom meetings.
“This is a TikTok creator who loves this robe, and when these videos were posted, her sales went through the roof and she sold out of specific inventory,” said Cartin.
“When you really lean into different trends on TikTok, you can definitely have your business take off from one video. The key after that is to be consistent. So once you gain that initial traction from these viral TikToks that you’re posting, TikTok sees that, and the more content you’re creating, the more they’ll start to show it to the right audience.”
3. Be Authentic
Your followers can probably tell if an influencer actually uses a product. That’s why Cartin and Spritzer only work with clients they truly believe in and use the products themselves. #LoveIt is Socialfly’s guiding principle because they want to love the brands they serve.
“Can we really embody that brand, understand the ins and outs of the brand, who the customers are?” asked Cartin, rhetorically. “If it doesn’t feel right and it’s not a good fit, like that’s okay. We have also built an incredible strategic network over the years with other agency partners and other business owners, and if it’s not the right fit for us, there’s enough business out there for everyone. That’s what we’ve learned and we’ll pass that and refer that to other business owners as well.”
Socialfly’s growth has led to three new businesses, including Entreprenista, that spun-off from their original idea. That doesn’t include additional companies Cartin and Spritzer founded during the pandemic.
Get growth ideas for your business and see examples of successful and profitable social media video campaigns on the WCBS Small Business Spotlight above.
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Electric vehicles are coming soon. Here’s what it means for the future of driving.
By Joe Connolly and Neil A. Carousso
DEEP RIVER, C.T. (WCBS 880) — The Biden Administration has set an aggressive target of 50% electric vehicle sales by 2030. That has car companies scrambling to meet demand and build the charging infrastructure necessary to handle this rapid adoption.
Viking Equipment of Deep River, C.T. primarily serves car dealerships and repair shops. When it became clear EVs were the future of his industry, owner and president Joe Shomberg shifted his team’s focus to where business is heading.
“Keep up or get out of business,” Shomberg said of his business philosophy on the WCBS Small Business Spotlight, sponsored by Dime Community Bank.
“The same way it’s going to affect my customers’ business and that they’re not going to do oil changes anymore, I can’t sell them the equipment to do oil changes anymore. So, I need to grow where they’re going to grow and that’s my plan.”
He estimates over 100 electric car models on the market by 2025.
Viking Equipment is now installing three levels of EV chargers for homes, dealerships and gas stations across the country. Level one chargers, Shomberg explained, are 10 volt chargers for the home that are adequate for slow charging and local driving, but it could take days to fully charge an EV. Level two chargers are 220 volts and provide a full charge within hours. Level three chargers are D.C. power units for gas stations and rest stops where drivers can get a recharge within 10-20 minutes.
“The vast majority of the charging is going to be at your house,” said Shomberg. “You’re going to come home at the end of the day, you’re going to plug your car in, and in the morning, it’s fully charged and ready to go.”
He said level two chargers cost $400 to $500, but it will cost extra for an electrician to install the unit.
“Depending on what state you live in, there are incentives both from the federal government and from your electric company to put these chargers in that can cover the cost either all of or part of the cost to purchase the charger, and all of or part of the cost to install the charger.”
Shomberg said his company is also redesigning dealerships with new car lifts to accommodate EV chargers.
He even purchased an electric vehicle for himself so he can experience the issues and limitations of EVs first-hand.
“For the month of August, I drove it exclusively,” Shomberg told WCBS 880. “I had exactly one time that I visited a fast charger, a level three charger. Other than that, all of my charging was either at home or I have a charger at work and I charge it at work.”
One week in September, he switched back to his gas-powered car and found himself at a gas station three times within the week.
“A battery electric vehicle actually got (sic) a lot of advantages to your lifestyle,” said Shomberg.
He believes EVs will likely replace hybrid cars in the future.
“The biggest issue is this range anxiety that people need to overcome,” Shomberg said, affirming that a fully charged EV can travel from the New York Metropolitan Area to Maine without needing a boost.
There are also mobile applications such as PlugShare, which has a map of more than 610,000 EV charging stations where you can plug-in. Other apps calculate the distance one can travel before needing a recharge.
See more on the rapid adoption of electric vehicles, EV charging, and how life and business will change on the WCBS Small Business Spotlight video above.
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1010 WINS Neighborhood Spotlight: Featuring Flatiron NoMad Partnership Area
Executive produced by Neil A. Carousso
NEW YORK (1010 WINS) – This 1010 WINS Neighborhood Spotlight, sponsored by Dime Community Bank, focuses on the rebranding of the Flatiron NoMad Partnership Area in Manhattan.
Program:
Keynote Guest, Michael Bierut, Partner, Pentagram – with Rob Walsh – “The Bottom Line for Small Business” Anchor at 1010 WINS
— Where New York Meets New York – Epicenter of Possibility, Panelists Hosted by Rob Walsh:
• James Mettham, President, Flatiron NoMad Partnership
• Melissa Brown, Director of Sales and Marketing, Virgin Hotel Nomad
• Cindy Lawrence, Executive Director and CEO, National Museum of Mathematics
• Henri, Myers, Founding Partner, MAISON 10— Leadership Award Recipients
• Michael Bierut, Partner, Pentagram
• James Mettham, President, Flatiron NoMad Partnership
• John Meadow, Founder and Jessica Luzzi, SVP Brand Marketing at Scarpetta/LDV Hospitality— Kick-off of the 1010 WINS Small Business $10K Challenge, by Mark Businski, 1010 WINS, sponsored by Dime Community Bank:
• Open to New York Metro companies of up to 100 employees.
• Tell us what you will do to relaunch, re-engage, and jumpstart your business • Enter at www.1010WINS.com/challenge, beginning on September 15, 2022
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