Neil A. Carousso produces and co-hosts WCBS Newsradio 880’s Small Business Spotlight series with Joe Connolly. Click here to watch the weekly video segments featuring advice for business owners on survival, recovery and growth opportunities.

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  • Small Business Comeback Tour: In-Home Personal Training, LLC

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    By Joe Connolly and Neil A. Carousso

    NEW JERSEY (WCBS 880) — Talk about being flexible, this fitness business grew into several adjacent services when their back was against the wall at the height of COVID.

    As the company name suggests, In-Home Personal Training, LLC of New Jersey started with fitness training at clients’ homes. This model forced their business to shut down during the pandemic. In-home services have since struggled to rebound.

    “When COVID started, and like a lot of small businesses, I had no idea how I was going to be able to survive,” said owner Matthew Locascio on the WCBS Small Business Comeback Tour, sponsored by PSE&G.

    Naturally, In-Home Personal Training pivoted to virtual training sessions on Zoom, Skype and FaceTime. But, it was the addition of online nutrition classes and yoga instruction that helped the fitness business expand beyond New Jersey.

    “They watch my nutritionist prepare healthy meals and learn how to do it with them, the yoga and Pilates, the same,” said Locascio. “They actually work up to 30 people in a class at a time. It’s quite awesome. And, they’re working with people all over the country, which is something I never imagined for my business.”

    He told WCBS 880 he now has clients throughout the Tri-State and as far as North Carolina.

    In-Home Personal Training now also offers in-home massage therapy and a popular “bridal bootcamp” service.

    “You will never work with a more motivated client than a bribe to be,” Locascio said. “The whole service is kind of adjusted around a game-plan that’s customized completely to their timeline.”

    One bride, he said, lost 75 pounds within a year ahead of her big day.

    See this incredible comeback story on the video above.

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  • Smorgasburg returns to WTC at full capacity, expands internationally during COVID

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    By Joe Connolly and Neil A. Carousso

    NEW YORK (WCBS 880) — Despite large-scale festivals and events being limited the past two years, Smorgasburg has expanded its widely popular open-air food market across the country and around the world.

    It has operated in Williamsburg, Prospect Park and the World Trade Center since before the pandemic. This month, Smorgasburg opened a new location in Jersey City following openings in Los Angeles and Miami and pop-ups in Osaka, Japan and Sao Paulo, Brazil.

    “We always have great launches at these things,” said Smorgasburg co-founder Eric Demby on the WCBS Small Business Spotlight, sponsored by Dime Community Bank.

    Sustaining initial success in a market is the biggest challenge for the weekly open-air food market. Locations in Philadelphia and Washington, D.C. were not as successful as New York City because there are fewer visitors.

    “If you’re not a mega city like New York or L.A. or Miami with a lot of tourists, it’s really hard to sustain a weekly market with at least 40 vendors on a weekly basis throughout the year,” he said.

    Smorgasburg made its debut at the World Trade Center in 2019, attracting tens of thousands of visitors every day. It reopened at full capacity this month after being takeout only in 2020 and limited last year.

    It has given numerous local chefs their start through market exposure and direct feedback from customers, which has led to dozens of new food businesses.

    “It’s not the kind of thing where you can just open a restaurant in New York unless you have access to the high six figures, even for a small space to fit it out, and pay the rent, and pay the minimum wage and all these things,” said Demby.

    Smorgasburg charges low rent and vendors are responsible for their own equipment, but they’re guaranteed customers.

    “You’re making money immediately.”

    Smorgasburg grew out of the famous Brooklyn Flea market, but their accession did not happen overnight. Demby told WCBS 880 the business grew “gradually” driven by the success of the small food vendors they host.

    “Every vendor has a little story. Sometimes there’s a big story and they want to share it with the world. They want to connect with people through food. And that’s a guiding light,” he said.

    Watch the WCBS Small Business Spotlight video above.

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  • Small Business Comeback Tour: Green Life Market

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    By Joe Connolly and Neil A. Carousso

    NEW JERSEY (WCBS 880) — It’s a family affair.

    Green Life Market is a growing family-owned health and wellness business with deli products, groceries, beauty products, pet food and more.

    “We really strive to be a one-stop-shop for truly healthy living where we don’t compromise on ingredients to make sure that what we’re putting on our shelves, we would use ourselves or feed our children,” said owner Ramez Yassin on the WCBS Small Business Comeback Tour, sponsored by PSE&G.

    Green Life Market only carries organic, non-GMO food products.

    “Our kitchen makes everything from scratch using products from our store,” said Yassin of its deli and juice bar.

    Green Life Market also has its own line of vitamins and supplements sold in each of its three locations across New Jersey, including Butler, Andover and Wayne, which opened its doors in February.

    The business started when Yassin’s father took over the lease in Butler with his children in mind.

    “Me and my brother were into working out and we thought we knew everything,” he said. “When we opened the store, we stepped in and we realized we weren’t very knowledgeable in the health food industry. We just knew how to workout and eat protein.”

    Yassin told WCBS 880 he learned the most from Green Life Market’s vendors who taught them about their products. Now, Yassin and his relatives are the ones educating their employees so they can teach customers about nutrition and leading a healthy lifestyle.

    “We can train our staff all we want, but if we don’t educate our customers on why they’re shopping this way, they may come in and out here and there. But, the more we educate them, the more they’re knowledgeable to make the decisions on their own,” said Yassin.

    See Green Life Market’s comeback story on the video above.

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  • Ex-NYPD Commissioner Bratton on what businesses can do about NYC crime surge

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    By Joe Connolly and Neil A. Carousso

    NEW YORK (WCBS 880) — New York City’s crime wave is slowing the economic recovery and hurting local businesses.

    Shoplifting is one of many so-called quality-of-life crimes that have been rising during the pandemic. There has been an increase in retail theft complaints since the initial COVID-19 lockdowns, according to the NYPD, with 24,198 petit larceny crimes already this year compared to 17,599 arrests in all of 2021. (Petit larceny is generally theft of property worth under $1,000.)

    “This is one of the crimes in which the (state) legislature is going to have to get its act together and understand this is not a minor crime, a quality-of-life type of crime,” said former New York City Police Commissioner Bill Bratton in a WCBS Small Business Spotlight interview, sponsored by Dime Community Bank.

    “In many instances, it leads to stores closing because they can’t afford to stay open. They can’t afford security officers,” he said.

    Bratton, who served two stints as the city’s top cop under former mayors Rudy Giuliani, a Republican, from 1994-1996, and Democrat Bill de Blasio from 2014-2016, said many large corporations and retail chains like Duane Reade and CVS are hiring off-duty police officers for security. For small and mid-size businesses that cannot afford the protection, he noted visible cameras have been a good deterrent and helps police track down brazen suspects.

    “We’re seeing countless videos of even police officers being assaulted by so-called shoplifters,” he said.

    Bill Bratton, Bill de Blasio
    FILE — New York City Mayor Bill de Blasio attends his first news conference with police commissioner William Bratton at One Police Plaza on January 2, 2014 in New York City. New York City, and much of New England is preparing for a major winter snowstorm. Photo credit Spencer Platt/Getty Images

    In his most recent term as NYPD commissioner, Bratton implemented the team known as neighborhood coordination officers or NCOs who work as liaisons between the police and the community. He said business owners should contact their local precincts to work hand-in-hand with NCOs to prevent crimes at their doorstep.

    “Every precinct now has four or five sectors and each of those sectors are several neighborhood coordinating officers whose role is effectively to be full-time in that sector, in that precinct, networking (with) the business community,” he said. “It is incumbent on business owners to effectively, through their precinct, find out who those officers are.”

    Bratton also suggests business owners follow their NCOs on social media for important community alerts, be active on the Citizen app and post videos to bring awareness to crimes in their communities.

    “Awareness leads to prevention and prevention leads to increased public safety,” he said.

    Bill Bratton
    FILE — NYPD Commissioner Bill Bratton attends a press conference after witnessing police being retrained with new guidelines at the Police Academy on December 4, 2014 in the College Point neighborhood of Queens. Photo credit Andrew Burton/Getty Images

    Bratton is now executive chairman of risk advisory at Teneo, a firm based on Park Avenue in Midtown Manhattan. He blames current bail reform laws for allowing what reform advocates have called “victimless crimes” such as graffiti, aggressive begging, drug dealing and public defecation to go unaddressed and unpunished.

    “Well, there is a victim and that’s the neighborhood. And shop owners certainly understand how their neighborhood deteriorates,” said Bratton.

    The former NYPD commissioner told WCBS 880 business owners should be politically engaged and reach out to their representatives in city and state government.

    “They need to hear what business communities in New York are going through and how they’re suffering. They need to hear that message,” he said.

    Watch Joe Connolly and Neil A. Carousso’s conversation with former NYPD Commissioner Bill Bratton above.

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  • Small Business Comeback Tour: Campmor

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    By Joe Connolly and Neil A. Carousso

    PARAMUS, NJ (WCBS 880) — People are itching to get out.

    Campmor, a one-stop destination for adventurous individuals and families, has benefited by the focus on health and wellness during the COVID-19 pandemic. The Paramus retailer is now gearing up for its busy spring season.

    “Outdoor activities became very popular, camping became very popular, and one of the things that really really became popular was car top carriers,” said Campmor CEO Daniel Jarashow on the WCBS Small Business Comeback Tour, sponsored by PSE&G.

    “We had people drive from all over to get to us to pick up these products and it became a big success for us and really helped us get going again,” he added.

    Jarashow believes the pandemic demand for car top carriers has peaked, but he is seeing long-standing sales trends reemerge this spring. Active footwear, tents and camping equipment are top sellers.

    He is also encouraged by the outdoor retailer’s strong digital growth. Revenue is now split 50/50 between Campmor’s store on Route 17 in Paramus and its e-commerce channels.

    “We actually compete with most of our vendors,” said Jarashow of its growing online store. “Almost what really helps us stand out now is our unique selection in the store where people can touch and feel the product.”

    See Campmor’s comeback story on the video above.

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