Neil A. Carousso produces NewsNation original “Kurt’s Country” – a celebration of country music and a slice of Americana with host Kurt Bardella.
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5 Tips To Help Businesses Survive The Coronavirus Crisis
By Neil A. Carousso
NEW YORK (WCBS 880) — Three local entrepreneurs who have proven sustainability through a series of essential pivots to survive the COVID-19 pandemic are sharing their advice for their peers in the business community.
Here are the major takeaways from the first-ever WCBS Virtual Business Breakfast, hosted by Joe Connolly.
Keep Your Ear to the Ground
Cindi Bigelow, third generation owner of Fairfield-based Bigelow Tea, relied on her experience and that of her team to make quick operational decisions that they would normally deliberate on for some time, because it was not an option as state and federal workplace health guidance changed rapidly.
“Listen to the sales people and encouraging the sales people,” Bigelow said as segments of her company’s revenue was wiped out amid the crisis and others have increased upwards of 200 percent.
Cindi Bigelow says segments of @bigelowtea’s revenue plummeted to $0 while others rose 200%.
See her advice for keeping your ear to ground on the Virtual #WCBSBizBreakfast with @JoeConnollybiz, sponsored by @investorsbank and @SpectrumBiz: https://t.co/409blHRGCm pic.twitter.com/87RrZsiHef
— WCBS 880 (@wcbs880) June 30, 2020
She has weekly meetings with her sales team to learn how customers and retailers behaviors have changed and what that means for Bigelow Tea’s future.
Bigelow also believes strongly in being the face of communications with customers and partners as an owner during this unprecedented crisis.
“I’m saying to my sales team, whether it’s a good news story or not a good news story, use me,” she said.
Do Not Undersell the Art of Communication
It may sound simple and obvious, but many business leaders fail to communicate effectively to both customers and employees. Michael Bednark, founder of Bednark Studio in Brooklyn, says ensuring everyone on the same page is especially important during a time of crisis.
Do not undersell the art of communication. That’s one tip from Michael Bednark of @bednarkstudio who saw the value in increased corporate and customer communications amid #COVID19.
More advice with @JoeConnollybiz: https://t.co/409blHRGCm
@investorsbank; @SpectrumBiz pic.twitter.com/jZcvYhBqVQ
— WCBS 880 (@wcbs880) July 2, 2020
“The feedback we got early on was that we weren’t communicating well enough and we weren’t fostering that community you naturally sort of have when everyone’s in a team setting and in an office together,” Bednark said.
“Clear communication, making sure that everyone knew what was going on, what was to come, and what we were unsure of,” said Bednark on how he improved in that area since March.
He needed just two weeks at the outset of the coronavirus pandemic to move his Brooklyn Navy Yard factory into a larger space in the historic industrial complex to ramp up a war-like manufacturing endeavor to provide Personal Protective Equipment or PPE to New York City hospital workers, beating the largest face shield producer, Bauer Hockey, to market with its design.
Spoiler alert! Michael Bednark of @bednarkstudio reveals how he is approaching negotiations with his landlord – @BklynNavyYard – first on the Virtual #WCBSBizBreakfast with @JoeConnollybiz and @NeilACarousso: https://t.co/409blHRGCm
Sponsored by @investorsbank and @SpectrumBiz. pic.twitter.com/HK0B6JAIM1
— WCBS 880 (@wcbs880) July 5, 2020
“I know we’re talking with the Navy Yard here, seeing what’s available to us,” Bednark answered WCBS Business Producer Neil A. Carousso’s question regarding negotiating with landlords. “Is there a way we can get some sort of rent abatement here to get us through the next few months, and then, see what happens on the other side or see if we can extend the lease with better terms?” he pondered.
Bednark Studio is currently hiring assembly line workers. In the last month, it began designing and installing plastic dividers for ride-sharing drivers’ cars to prevent the spread of coronavirus. Bednark shares its designs with other companies as an example of the community-focused businessman as the world grapples with the unprecedented health crisis that set off economic turmoil.
“Follow the Customer”
Joe Colangelo developed an app-based solution to commuter parking and had been thriving in the space until the pandemic shut down businesses and put the brakes on mass transportation. New Jersey-based Boxcar quickly pivoted to grocery delivery and pick-up, above ground pool installation, car detailing and drive-in movies for brand awareness.
“Talk to your customers.” @Itsjoeco of @boxcartransit explains how he pivoted into four new services after finding the demand.
See five ways to survive the pandemic with @JoeConnollybiz, sponsored by @investorsbank and @SpectrumBiz: https://t.co/409blHRGCm pic.twitter.com/enVHYKuOI0
— WCBS 880 (@wcbs880) July 6, 2020
“Talk to your customers on the phone. Just say, ‘Hey, can I grab you for fifteen minutes? I just want to hear what your problems are,'” Colangelo advised.
A defining moment: @Itsjoeco of @boxcartransit believes you will “build up the best brand if you treat people fairly right now.”
See how to pivot to survive on the Virtual #WCBSBizBreakfast, hosted by @JoeConnollybiz: https://t.co/409blHRGCm
@investorsbank; @SpectrumBiz pic.twitter.com/UhOs8wlVt4
— WCBS 880 (@wcbs880) July 7, 2020
“How did you want to act during this crisis?” reflected Colangelo. “Were you out there helping people, treating your counterparties, your partners fairly? Because, you will build up the best brand and that brand will be around for 30-40 years if you treat people fairly right now.”
Make Prudent Business Decisions
“Attack your cost line,” Colangelo emphasized.
He explained that cost-cutting is necessary and one way to start is by attempting to renegotiate subscription agreements. A merchant may be content with receiving a partial payment during the pandemic rather than taking a risk that a company could file for bankruptcy.
Make prudent business decisions: @boxcartransit founder @Itsjoeco tells @JoeConnollybiz how he has found good people willing to help in a time of crisis.
See tips for survival: https://t.co/409blHRGCm#WCBSBizBreakfast is sponsored by @investorsbank & @SpectrumBiz. pic.twitter.com/nW2ip56ojR
— WCBS 880 (@wcbs880) July 11, 2020
“This is a real crisis and what a crisis does is it brings out the best in good people,” the Boxcar founder said. “Talk to the people who have helped you over the years and not everybody’s going to be in the same situation, but a lot of them may be in a position to help.”
“Tell Your Story”
Ramon Ray from Smart Hustle Media submitted an audience question about how small businesses can utilize video in their marketing. Bigelow said she’s a “big fan” of using video to show prospective clients your personality.
https://twitter.com/wcbs880/status/1282287499839188992?s=20
“I think small businesses have a really unique story,” Cindi said, adding that video “Can give you that opportunity to have that transparency that people are really looking for as well as that ability to say why you’re different and what makes you special.”
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Week In Sound: Tri-State Reopenings
NEW YORK (WCBS 880) — Neil A. Carousso produced the week in sound as heard on WCBS Newsradio 880 for the week ending June 26, 2020. Hear it on the player below.
For the latest news in the New York Metropolitan Area and throughout the world, visit WCBS880.com.
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NYC Restaurants Struggle To Make Profit During Phase 2 Of Reopening
NEW YORK (WCBS 880) — Restaurants typically operate on thin profit margins, but establishments are getting squeezed as they struggle to serve their communities eager to eat out in phase two of New York City’s reopening.
“You need approximately somewhere between 70-75 percent capacity in order to make a small profit,” said Melba Wilson the owner of the eponymous Harlem restaurant and president of the NYC Hospitality Alliance.
Wilson told Joe Connolly and Neil A. Carousso on the WCBS Small Business Spotlight, sponsored by BNB Bank, that the industry is excited to usher in phase two this week with outdoor dining permitted curbside and on the streets on nights and weekends. But, many restaurants failed to pivot during the peak of the pandemic to food delivery and that element is key for establishments to turn a profit.
“I, personally, at Melba’s was open 14 years before I decided to do take-out and I thought take-out was just bringing another body in the restaurant in order to handle the calls and it’s an entirely separate operation,” Wilson explained, adding, “Unless it’s something that you were doing previously, I find that a lot of my counterparts found it very difficult to pivot.”
She said it’s “very grim and very difficult” for the industry as a whole, but restaurateurs should get creative in marketing their establishments, knowing that their communities want to support local businesses.
“We’ve been cross-promoting and supporting so many other businesses in the community to make sure that our community thrives and that we stay alive,” Wilson said.
Among her creative marketing initiatives at Melba’s Restaurant are T-shirts, promoting and selling her cookbook and urging customers to buy gift cards at a discount. She also told WCBS 880 owners should advertise take-out and delivery to those passing by and people prevented from eating at restaurants outside due to statewide capacity limits.
Wilson laments that many landlords have not given breaks on rent payments to local restaurants and that will drive smaller eateries out of business.
“Most of us still have to pay rent, we have to pay Con-Ed bill, we have to pay insurance,” she said of industry-wide fixed costs. “Opening for outdoor seating right now is important and will allow us to have more guests that are going to come in, order take-out, but then they have a place to socialize, to sit outside in a safe environment.”
Hear how restaurants are reinventing themselves to recover on the WCBS Small Business Spotlight Podcast on the RADIO.COM app or the media player above.
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WCBS Virtual Business Breakfast: Local Business Leaders Share Wisdom On Survival, Recovery
By Neil A. Carousso
NEW YORK (WCBS 880) — Three local pioneers have made pivots to stay afloat and support their communities during the coronavirus pandemic.
Cindi Bigelow, third generation owner of Bigelow Tea, Boxcar’s Joe Colangelo and Michael Bednark of Bednark Studio shared their experiences with WCBS 880 business reporter Joe Connolly on the first-ever WCBS Virtual Business Breakfast, sponsored by Investors Bank and Spectrum Business.
“I try to pride myself on thinking ahead,” said Bigelow, who was forced to adjust her Fairfield, Connecticut factory operations and implement new safety procedures. “I found myself, really, just operating as fast as I could to try to keep up with what else we needed to do to do it right at Bigelow and for our employees. It was hard. It was a lot of work.”
Cindi said that at the height of the COVID-19 crisis, health guidance changed so rapidly that she and her executive team updated procedures multiple times a day. While sales for tea surged, other areas of her business continue to suffer and safety for her employees remains the priority.
Colangelo’s commuter parking app business plummeted 100 percent; revenue dropped to $0. The U.S. Navy veteran who served in Afghanistan was forced to pivot into a new line of business.
“Talk to your customers on the phone. Just say, ‘Hey, can I grab you for fifteen minutes? I just want to hear what your problems are,'” the Boxcar founder said of how he developed four new services in New Jersey.
Today, Colangelo’s Cranford-based company offers grocery pick-up and delivery services, car detailing, outdoor pools and shows drive-in movies, which help boost its brand awareness.
“There may be these ways that you can solve their problems that you haven’t thought of, yet,” the Naval officer turned entrepreneur said.
Michael Bednark transformed his Brooklyn Navy Yard factory from designing and manufacturing displays for clients, including Saks Fifth Avenue, to becoming an essential business by making face shields and Personal Protective Equipment (PPE) for New York City hospital workers. They actually beat the largest face shield manufacturer, Bauer Hockey, to market.
“I don’t want to go into a completely new business, but something that’s not that far off of an iteration of my business,” Bednark explained to Connolly and the Virtual Business Breakfast panel.
He said his mentality at the outset of the coronavirus outbreak in New York in March was focused on how he can help to “serve those people with the team and the equipment that I have.”
Bednark added a new COVID-19 product line last month by making and installing plastic dividers in ride sharing drivers’ cars to prevent the spread of the virus.
“How did you want to act during this crisis?” reflected Colangelo. “Were you out there helping people, treating your counterparties, your partners fairly? Because, you will build up the best brand and that brand will be around for 30-40 years if you treat people fairly right now.”
The entrepreneurial spirit on the panel was palpable, punctuated by the drive to serve their customers, employees and business partners in an unprecedented health and economic crisis that is fueling uncertainty and stress.
“It’s just constantly reassessing and listening more and taking all your years of experience and just keep pushing that envelope and keep pushing that bar up,” Bigelow said, adding, “No matter what, just keep trying.”
Watch the WCBS Virtual Business Breakfast above to learn innovative ideas to survive and recover from the pandemic.
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Week In Sound: Phase II and the Fight for Equal Rights
NEW YORK (WCBS 880) — Neil A. Carousso produced the week in sound as heard on WCBS Newsradio 880 for the week ending June 19, 2020. Hear it on the player below.
For the latest news in the New York Metropolitan Area and throughout the world, visit WCBS880.com.
