Small Business Comeback Tour: BrownMill Company

By Joe Connolly and Neil A. Carousso

NEWARK, NJ (WCBS 880) – This small business has created a local lifestyle brand and an experience in Downtown Newark.

Justis Pitt-Goodson told Joe Connolly business is “booming” at BrownMill Company since opening a retail location at 49 Halsey St. in June.

On the WCBS Small Business Comeback Tour, sponsored by PSE&G, Pitt-Goodson explained they had built their online brand over the last 12 years, but it was always a dream of his to have a brick-and-mortar store. He took advantage of lower rents during the COVID-19 pandemic and set up shop.

“The community came out and supported and it’s been up from there,” said Pitt-Goodson.

Connolly pointed out it seems the custom tailor has a local barbershop feel where customers come to hang out.

“People consider it a hub of creativity and a place of inspiration,” Pitt-Goodson said.

Part of that inspiration comes from within. The recent Rutgers University graduate is motivated by his father to pay success forward, so BrownMill Company was founded as a social enterprise.

The company co-sponsors Giving 1/10^th – a community garden in Newark that aims to increase access to fresh and organic vegetables for local residents. BrownMill Company also hosts weekly basketball camps in Pitt-Goodson’s hometown of Piscataway.