Small Business Comeback Tour: Green Life Market

By Joe Connolly and Neil A. Carousso

NEW JERSEY (WCBS 880) — It’s a family affair.

Green Life Market is a growing family-owned health and wellness business with deli products, groceries, beauty products, pet food and more.

“We really strive to be a one-stop-shop for truly healthy living where we don’t compromise on ingredients to make sure that what we’re putting on our shelves, we would use ourselves or feed our children,” said owner Ramez Yassin on the WCBS Small Business Comeback Tour, sponsored by PSE&G.

Green Life Market only carries organic, non-GMO food products.

“Our kitchen makes everything from scratch using products from our store,” said Yassin of its deli and juice bar.

Green Life Market also has its own line of vitamins and supplements sold in each of its three locations across New Jersey, including Butler, Andover and Wayne, which opened its doors in February.

The business started when Yassin’s father took over the lease in Butler with his children in mind.

“Me and my brother were into working out and we thought we knew everything,” he said. “When we opened the store, we stepped in and we realized we weren’t very knowledgeable in the health food industry. We just knew how to workout and eat protein.”

Yassin told WCBS 880 he learned the most from Green Life Market’s vendors who taught them about their products. Now, Yassin and his relatives are the ones educating their employees so they can teach customers about nutrition and leading a healthy lifestyle.

“We can train our staff all we want, but if we don’t educate our customers on why they’re shopping this way, they may come in and out here and there. But, the more we educate them, the more they’re knowledgeable to make the decisions on their own,” said Yassin.

See Green Life Market’s comeback story on the video above.