Small Business Comeback Tour: Ulrich, Inc.

By Joe Connolly and Neil A. Carousso

RIDGEWOOD, N.J. (WCBS 880) – When Joe Connolly spoke with Ulrich, Inc. president Robert Elfers for this week’s WCBS Small Business Comeback Tour, sponsored by PSE&G, the phones in the Bergen County showroom were ringing off the hook.

Elfers said it’s been that way since June 2020 when they reopened following a three-month pandemic shutdown.

“You drive around the neighborhoods in Ridgewood and Bergen County, it’s like a traffic jam with the contractors on the road,” he said. “People are doing everything.”

Ulrich specializes in kitchens and bathrooms, but they’ve accumulated a number of home improvement projects during the pandemic. The timeline for renovations has been “stretched out,” said Elfers, who noted the supply chain issues that have hampered his industry.

He said there’s a good spirit across Bergen County as people look forward to a post-pandemic economy.